Senior Product Designer · Complex Systems + AI

Designing complex systems, enterprise platforms, and AI-assisted products.

I design the systems behind complex products — the workflows, rules, and edge cases that shape how they behave.

Currently designing enterprise and AI-enabled products in-house at Allstate.

AI service · live in 41 states
Performance & Goals · 50.9% set goals by Q3
Parleva · 6,000+ downloads

Case studies

At Allstate

AI Service Assistant

Confidential

Sole UX designer for Allstate's customer-facing AI service assistant, now live in 41 states. I designed how open-ended requests become confirmable service actions: intent routing, confirmations for sensitive actions, recovery and handoff to a person.

Live in 41 states
27K+ interactions, Jul–Sep 2026
70% of in-scope intents without escalation
Sole UX designer
View case study

Performance & Goals

Confidential

Sole UX designer for Performance in Allstate's Customer Engagement System. I designed the Manage Goals workflow: one model across nine agency scenarios, with a single source of truth from the annual plan to monthly actuals.

Sole UX designer, Performance
50.9% of agencies set goals by Q3
Within a 40–55% target
9-scenario state matrix
View case study

Independent products & research

Parleva

Live App

An AI language practice app exploring adaptive conversation, feedback, and learning motivation. Designed and built from 0 to 1, with coaching guardrails and engagement mechanics that build speaking confidence without streak pressure.

AI product design
0→1 launch
Mobile / Web
6,000+ downloads

What changes when an AI makes the right decision but explains it badly? The first study explores delegation and authority through a coded agent experience shaped by recorded model behavior.

Agentic AI UX
Delegation & authority
Agent payments within a limit
Coded prototype

About

Hi, I'm David.

I've designed B2B, enterprise, and AI-enabled products since 2021, first at OneCause and now at Allstate, where my work spans AI-assisted servicing, performance dashboards, and customer-facing tools. I'm often brought into ambiguous problem spaces where the work is not just designing screens, but clarifying systems and helping teams make better product decisions.

David Wheeler
  1. Engineering roots

    Before product design, I worked in mechanical and plant engineering, which still shapes how I think about systems, constraints, and implementation.

  2. Independent products

    I also design and build my own products. Parleva, my AI language practice app, gave me hands-on experience across product strategy, UX/UI, front-end implementation, analytics, and launch execution.

  3. How I work

    I use AI-assisted research synthesis, prototyping, and development workflows to move from ambiguity to tested product direction faster.

What teams say

“David delivered high-impact UX design and research across multiple capabilities while navigating evolving direction and stakeholder needs. He consistently demonstrated speed, rigor, and collaboration contributing to decision clarity and measurable product outcomes.”

UX ManagerAllstate

“His expertise in UX design stood out as he transformed complex findings into polished, executive-level deliverables that enabled data-driven decisions with confidence.”

Product ManagerAllstate · CX Transformation

“David has been a critical member of our Workspace Digital Product Team. His expertise in user experience design helped turn our vision of a transformative, simplified agency experience into reality.”

Digital Product ManagerAllstate · Agency Workspace

Interested in working together?

Let's make complex systems easier to use.