David Wheeler · Senior Product Designer

Designing complex systems, enterprise platforms, and AI-assisted products.

I turn messy workflows, business rules, and open-ended AI into clear, trustworthy, scalable product behavior.

Currently designing enterprise and AI-enabled products in-house at Allstate.

Complex workflow systems
AI behavior for regulated services
Independent AI product design · 6,000+ downloads

Case studies

At Allstate

Allstate — Agentic AI Service Assistant

Confidential

Sole UX designer for Allstate's customer-facing AI service assistant, now live in 41 states. I designed how open-ended requests become confirmable service actions: intent routing, confirmations for sensitive actions, recovery and handoff to a person.

Live in 41 states
27K+ interactions, Jul–Sep 2026
70% of in-scope intents without escalation
Sole UX designer
View case study

Allstate — Enterprise Performance & Goal-Setting

Confidential

Sole UX designer for Performance in Allstate's Customer Engagement System. I designed the Manage Goals workflow: one model across nine agency scenarios, with a single source of truth from the annual plan to monthly actuals.

Sole UX designer, Performance
50.9% of agencies set goals by Q3
Within a 40–55% target
9-scenario state matrix
View case study

Independent products & research

An independently designed and developed AI language practice application exploring adaptive conversation, feedback, and learning motivation. Designed and built from 0 to 1, with coaching guardrails and engagement mechanics that build speaking confidence without streak pressure.

Independent AI Product Design
0→1 Launch
Mobile / Web
6,000+ Downloads

About

David Wheeler

Hi, I'm David.

I'm a Senior Product Designer focused on complex product systems, AI-assisted service flows, and enterprise platforms. I've designed B2B, enterprise, and AI-enabled products since 2021, first at OneCause and now at Allstate. I help teams turn messy workflows, business rules, user needs, and technical constraints into clear, scalable product experiences.

At Allstate, my work spans AI-assisted servicing, performance dashboards, enterprise news platforms, and customer-facing tools. I'm often brought into ambiguous problem spaces where the work is not just designing screens, but clarifying systems and helping teams make better product decisions. Before Allstate, I was a product designer at OneCause, a B2B fundraising platform. Before that, I worked in mechanical and plant engineering, which still shapes how I think about systems, constraints, and implementation.

I also independently design and build products, including Parleva, an AI-powered language practice app, which gives me hands-on fluency across product strategy, UX/UI, front-end implementation, analytics, and launch execution.

I use AI-native tools like Claude Code, Figma Make, Firebase, and rapid prototyping workflows to move from ambiguity to tested product direction faster.

What teams say

Interested in working together?

Let's make complex systems easier to use.

Senior Product Designer. I help teams turn complex workflows, regulated systems, and open-ended AI into clear, scalable product behavior.