David Wheeler

Senior Product Designer | Complex Workflows | Enterprise Platforms | Systems Thinking I design AI-assisted products and enterprise experiences that turn complex systems into intuitive, trustworthy, and scalable workflows. My work spans enterprise AI, internal platforms, and founder-led product development.
Featured Work

Parleva — Founder-Led AI Language Product

Live App

Founder-led AI language practice product designed, built, and launched from 0 to 1. Reached 6,000+ downloads.

Founder-Led AI Product
0→1 Launch
Mobile / Web
6,000+ Downloads

Agentic AI Service Experience

Confidential

Led UX for Allstate's authenticated AI assistant, turning natural language requests into structured, confirmable service actions.

Agentic AI UX
Structured Service Actions
Confirmations & Escalation
Prelaunch Validated

Enterprise Performance & Goal-Setting Platform

Confidential

Designed dashboards and guided workflows that connected business planning to agency-level execution and accountability.

Enterprise UX
Performance Dashboards
Goal-Setting Workflows
Platform Strategy

B2B Payment Onboarding & Merchant Account Workflows

Simplified complex payment setup and merchant account workflows across digital wallet, ACH, and card experiences.

B2B SaaS
Payments UX
Merchant Onboarding
Workflow Simplification

Connecting Sponsors to People and Companies

Redesigned sponsorship and advertising flows that generated over $1M in transactions within six months.

B2B SaaS
Monetization UX
Platform Relationships
$1M+ Transactions

OneCause Product Systems

Designed B2B and B2C fundraising experiences across sponsorship, checkout, mobile, payments, and attendee workflows for a SaaS platform serving nonprofit events.

Product Systems
Design Systems
B2B SaaS
Workflow Simplification
About
David Wheeler

Hi, I'm David.

I'm an Enterprise UX Designer focused on complex product systems, service flows, and internal platforms. I help teams turn messy workflows, business rules, user needs, and technical constraints into clear, scalable product experiences.

At Allstate, my work spans AI-assisted servicing, performance dashboards, enterprise news platforms, and customer-facing tools. I'm often brought into ambiguous problem spaces where the work is not just designing screens, but clarifying systems and helping teams make better product decisions.

I also build products myself, including Parleva, an AI-powered language practice app, which gives me hands-on fluency across product strategy, UX/UI, front-end implementation, analytics, and launch execution.

I use AI-native tools like Claude Code, Figma Make, Firebase, and rapid prototyping workflows to move from ambiguity to tested product direction faster.

What teams say

How I Design

Great products emerge from understanding people, simplifying complexity, and aligning design with real business goals.

Define the right problems to solve

Product Strategy

I work with teams to translate business goals and customer needs into clear product direction. Good design starts with choosing the right problem.

Understand real user behavior

User Research

Through interviews, usability testing, and behavioral data, I uncover the motivations, frustrations, and patterns that shape meaningful product decisions.

Make complex systems feel simple

Interaction Design

I design intuitive flows, interactions, and interfaces that reduce friction and help users accomplish their goals with confidence.

Design for scale and complexity

Systems Thinking

I analyze how products, processes, and teams interact to create solutions that work across entire ecosystems, not just individual screens.

From concept to shipped product

End-to-End Product Design

I guide products from early discovery through design, iteration, and delivery — ensuring the final experience is thoughtful, practical, and impactful.

Interested in working together?

Let's make complex systems easier to use.

Senior Product Designer focused on AI-enabled workflows, enterprise systems, and 0-to-1 products.